Author Archives: RFBF

Jason Smyth, 4-time Paralympian gold medalist, Goodwill Ambassador for Global Business & Interfaith Peace Awards

3 Aug, 2015

PRESS RELEASE: We are pleased to announce that a new Goodwill Ambassador for the Global Business & Interfaith Peace Awards is Jason Smyth, a four-time Paralympian gold medalist – the world’s fastest Paralympic sprinter.

“I am honoured to be appointed as a Goodwill Ambassador and look forward to progressing the relationship between business and interfaith understanding. Just as sport creates a common bond between athletes, our shared faith, morals and ethics can create a similar bond when it comes to business.” – Jason Smyth

Jason is attempting to be the first visually impaired person to qualify for both the Olympics and Paralympics, hoping to take on Usain Bolt in Rio next summer.

The mission of a global Goodwill Ambassador is to increase interfaith understanding and peace worldwide by being a spokesman for the global Business & Interfaith Peace Awards, which are being carried out in partnership with the United Nations Global Compact’s Business for Peace group.

Jason was born and grew up in Ireland. He was diagnosed with an eye disease at 9 years old which has reduced his vision to under 10%. In spite of this, he has been blessed to have achieved some fantastic things in life thus far. He won gold medals in both the 100m and 200m In Beijing 2008 at the Paralympic Games whilst breaking both world records.

At the Paralympic Games in London 2012, he repeated these achievements and won gold in both the 100m and 200m, again setting new world records and becoming the fastest Paralympic athlete ever.

He narrowly missed out on making the 2012 Olympics by 0.04s. This was the first attempt in his quest to be the first visually impaired athlete to make both Games in the same Olympiad which I hope to achieve in Rio 2016.

Jason SmithJason is married and a member of The Church of Jesus Christ of Latter-day Saints, making him a religious minority in Catholic-majority Ireland. He looks forward to being part of an interfaith Paralympian team of global Goodwill Ambassadors for interfaith understanding and peace, which is in the works. More to come, so stay tuned.

As 800,000 from 70 countries gather, Religious Freedom & Business Takes the Stage

3 Aug, 2015

Updated, September 2, 2015 

As 800,000 people from 70 countries gathered for the annual Rimini Meeting in late August, Fouad Makhzoumi, a leading Arab billionaire industrialist, joined EU vice president Antonio Tajani, RFBF president Brian Grim and others to address how religious freedom fosters development and counters extremism.

* * *

On 21st August, Religious Freedom & Business Foundation president Brian Grim spoke on how economic development – including the foundation’s Empowerment+ initiative – can help counter violent religious extremism at a major international conference in Rimini, Italy. Pictured with Grim at left are Fouad Makhzoumi, a leading Lebanese industrialist, philanthropist and statesman, and Antonio Tajani, Vice-President of the European Parliament.

The Rimini Meeting attracts up to 800,000 people from across Italy and the world each summer. The session on economic development as a way to counter violent extremism was held in collaboration with the European Parliament Information Office in Italy and the European Commission Representation in Italy.

Also see the comments of Fouad Makhzoumi, a leading industrialist, philanthropist and statesman. In 1997, Mr. Makhzoumi founded the Makhzoumi Foundation, a private Lebanese non-profit organization that contributes through its vocational training, health care and micro-credit programs to Lebanese civil society development.

Other speakers included Lucio Battistotti, Director of the European Commission Representation in Italy; and Michele Valensise, Secretary General of the Ministry of Foreign Affairs and International Cooperation.

The panel was introduced by Roberto Fontolan, Director of the International Center of Communion and Liberation, a global movement in the Catholic Church which has the purpose of forming its members in Christianity in order to make them coworkers in the Church’s mission in all areas of society.

Grim, commenting on the meeting, observed, “Having top business and government leaders participate was a perfect demonstration of how the mission of the Religious Freedom & Business Foundation is being accomplished.” The RFBF mission is to educate the global business community about how religious freedom is good for business, and engage the business community in joining forces with government and non-government organizations in promoting respect for freedom of religion or belief (FoRB).

Grim focused his comments on the foundation’s Empowerment+ pilot program with St. Mary’s University in London to counter radicalization. He said, “Integration and empowerment can help those at risk of radicalisation to follow a different course. This pilot initiative will field interfaith teams that (1) reach out to and mentor at-risk individuals, imparting empowering skills and networks by using an an empowerment+ toolkit to be used in groups, plus (2) catalyze sustainable businesses that increase integration and resiliency of non-integrated communities where extremism can grows (see rationale). Because the initiative will be staffed by volunteers from groups in civil society, it will be low cost but have high impact because it has the potential to equip many of thousands of volunteers to build relationships with many more thousands of people at risk.

The Empowerment+ initiative recognizes that people from any religious background are susceptible to becoming radicalized. For instance, the killing of a British Army soldier, Fusilier Drummer Lee Rigby, in London on the afternoon of 22 May 2013 was by two men named “Michael” who were former Pentecostal Christians that became self-styled violent Jihadists. Therefore, the initiative focuses on helping people from all religious backgrounds.

rimini-stageParticipant Bios

NEW! Yearbook of International Religious Demography 2015

2 Aug, 2015

Yearbook 2015The Yearbook of International Religious Demography (Brill) presents an annual snapshot of the state of religious statistics around the world.

The 2015 issue highlights both global and local realities in religious adherence, from the demographics of the world’s atheists to the emigration of Christians from the Middle East. Other case studies include inter-religious marriage patterns in Austria, Muslim immigration to Australia, and methodological challenges in counting Hasidic Jews.

Edited by Brian J. Grim (Georgetown and Boston University), Todd M. Johnson (Boston University & Gordon-Conwell Theological Seminary), Vegard Skirbekk (Columbia University), Gina A. Zurlo, (Boston University).

twn3See The Weekly Number for Yearbook editor Gina Zurlo’s take on some of the significant findings.

INTERVIEW EXCERPT:

The Weekly Number (Q): Reflecting on all that’s in this year’s volume, how would you rate the importance of interfaith understanding and freedom of religion or belief?

Gina Zurlo (A): Interfaith understanding and freedom of belief are simply critical in today’s world, and their importance cannot be understated. With Christians from the Middle East in diaspora all over the world; Muslim immigration to traditionally-Christian countries; and a continued rise of interreligious marriages, the world can’t afford to ignore religious realities.

Every year large amounts of data are collected through censuses, surveys, polls, religious communities, scholars, and a host of other sources. These data are collated and analyzed by research centers and scholars around the world. Large amounts of data appear in analyzed form in the World Religion Database (Brill), aiming at a researcher’s audience. The Yearbook presents data in sets of tables and scholarly articles spanning social science, demography, history, and geography. Each issue offers findings, sources, methods, and implications surrounding international religious demography. Each year an assessment is made of new data made available since the previous issue of the yearbook.

Foreign Policy Report Calls Attention to Religious Freedom’s Economic Benefits

31 Jul, 2015

Toward Religion-Attentive Foreign PolicyReligious Freedom & Business President Brian Grim contributed to a new trans-Atlantic report calling for foreign policy to be attentive to religious freedom’s positive contributions to social stability, political moderation, and economic development.

The report calls policy makers to “recognise that religious freedom is a strategic mainstream foreign policy priority, not merely a human rights issue There is a increasing awareness on both sides of the Atlantic that religious freedom is a strategic issue, integrally connected to a range of positive indicators. A growing body of quantitative research* is finding strong positive correlations between religious freedom and social stability, political moderation, and economic development.”

This was one of 15 policy recommendations in “Toward Religion-Attentive Foreign Policy: A Report on an Anglo-American Dialogue” (Editors: Judd Birdsall, Jane Lindsay & Emma Tomalin, July 2015). The report summarises key insights from the project Toward Better International Policy which was comprised of two Anglo-American dialogues organised by the Centre for Religion and Public Life at the University of Leeds, the Religious Freedom Project at Georgetown University, and the Institute for Global Engagement. These dialogues were funded by the British Council under the ‘Bridging Voices’ programme.

“In light of these findings, British and American policymakers and diplomats should not dismiss religious freedom as a nice-to-have human right, an issue on the margins of serious foreign policy.

We recommend that religious freedom promotion be woven into mainstream foreign policy formulation and implementation. And officials working directly on religious freedom issues should continue to utilise the latest research in developing strategic arguments for religious freedom, tolerance and pluralism.

These sorts of arguments are particularly important when engaging governments and societal actors that are suspicious or openly hostile to human rights discourse. On such occasions it may be advantageous to avoid human rights language altogether, as it may be counterproductive. Arguments framed around economic and political self-interest may be much more effective.”

* For socio-economic impacts see Grim, B.J., G. Clark, and R. Snyder (2014) “Is Religious Freedom Good for Business?: A Conceptual and Empirical Analysis.” Interdisciplinary Journal of Research on Religion (Volume 10: Article 4); Grim, B.J. and R. Finke (2011) The Price of Freedom Denied: Religious Persecution and Conflict in the 21st Century, Cambridge University Press and Grim, B.J. and R. Finke (2007) “Religious Persecution in Cross-National Context: Clashing Civilizations or Regulated Economies?” American Sociological Review 72:633-658.

Iran is Economically Missing Out by Repressing Baha’i Faith

31 Jul, 2015

Bruce Rahmani photoby Bruce Rahmani

In this “Leaders Speak!” edition, U.S. entrepreneur Bruce Rahmani argues that Iran is missing a great resource for economic growth by repressing the country’s largest religious minority – the Baha’is. For instance, one noted Baha’i industrialist started Iran’s first taxi business, brought Pepsi-Cola to Iran, and opened Iran’s first TV station. 

Speaking as a man of faith and a man of business, I find important synergies between the two. My religion has instilled in me strong personal and community values, which have only strengthened my business practices, contributing to my goals as an entrepreneur and citizen. But there are places in the world that deny people both religious and economic freedom.

When I came from Iran to the United States, after spending three years as a student in the UK, I was able to build a new life for myself here and eventually open, with a partner, my own business. Our business employs about 100 people, doing sales, design, installation and service of heating and air conditioning systems in residential and commercial properties in Virginia, Washington D.C and Maryland. I have been fortunate to find success in business, and I feel lucky, as an Iranian-American, that I’m able to contribute to the growth and well-being of my community. But in Iran, my fellow Baha’is are not so lucky.

Iran Map RepressionAs members of Iran’s largest religious minority community, Baha’is are banned from higher education and most professions, and often experience arbitrary arrest and detention. Yet, they have also shown a remarkable entrepreneurial spirit. Often, because of the restrictions placed on them, their only way to earn a living is to open shops and other small businesses. In this way, they have been able to support themselves and their families, and to contribute to the economic vibrancy of their communities.

Yet, the Iranian government persists in harassing these Baha’i business-owners. A recent spate of shop closings signals a worrying trend. Official crackdowns, extending from late 2014 until 2015, have meant increased hardship for the Baha’i community – which is already facing severe and persistent abuse by the government.

Imagine walking up to your storefront one morning and being confronted with the following sign: “This commercial unit has been sealed owing to violation of trading laws. The owner of this commercial unit should report to the police.” You frantically think back on all your actions over the previous months. You have been scrupulous in upholding the law. But you also know, as a member of a persecuted religious minority, that the authorities can fabricate any excuse to throw you in prison. Here, in bold black letters, barring customers from entering your store, is just such an excuse.

Bahai shops closedSigns of this nature have greeted many Baha’i business owners in recent months. According to reports, Iranian government officials sealed over 80 Baha’i-owned shops in Rafsanjan, Sari, and Kerman. The reason for these closings is highly suspect: the owners had temporarily suspended business hours in observance of a Baha’i holy day. Some businesses were permitted to resume operations, but not without further harassment.

These bullying tactics are especially damaging to Baha’is. It is one of the tenants of the Baha’i Faith that adherents cannot recant their beliefs, or claim to belong to another religion, even to protect their lives. Baha’is in Iran, despite efforts to control or convert them, have been steadfast in upholding their peaceful rights to freedom of conscience. They don’t recant and they don’t bend to subtle or overt pressure. They never respond with violence and they don’t seek political power. Instead, they obey both the law of the land and the law of their conscience. As punishment, they may be arrested or imprisoned. Their property and burial sites are often destroyed or desecrated. And Baha’i businesses are subject to arbitrary closure.

Such a repressive environment not only harms individuals. It is destructive to the entire social fabric. We know that small businesses drive opportunity and growth. Thus, the Iranian government must do better, not only for moral reasons, but also for pragmatic ones, as the Iranian government is actually hurting its own economy by discriminating against Baha’is. Over the decades, Baha’is have shown their desire and determination to overcome government attempts to crush their spirit and deny them educations and livelihoods, and have found ingenious ways to contribute to Iran’s economic and cultural life.

As early as the 1900s, Baha’is in Iran were key innovators in the fields of business, public health and interfaith relations. In those days, most people went to bathhouses to relax, socialize, and, in theory, get clean. But infectious disease was common, since water was changed infrequently. Baha’is were banned from public bathhouses once their religion became known. Instead of protesting, they showed their entrepreneurial spirit, opening bathhouses – with new, cleaner technology like showers – that welcomed people of all faiths. Throughout the twentieth century, many of Iran’s Baha’is continued to find success in business and contribute enormously to their country’s development. One noted industrialist started Iran’s first taxi business, brought Pepsi-Cola to Iran, and opened Iran’s first TV station.

With the Islamic Revolution of 1979, the opportunities available to Baha’is were dramatically curtailed. Still, most Baha’is want to stay in Iran and contribute to the advancement of their country. Despite longstanding persecution, they feel deep bonds to their culture and heritage. Sometimes, however, staying is not an option. For various reasons, including personal and family safety, some Baha’is choose to leave. This Iranian Baha’i diaspora provides further proof of what Baha’is are capable of: all over the world, Iranian Baha’is establish businesses, from carpet shops to high-tech start-ups, increasing prosperity in their adopted homelands. Baha’is in Iran ask for nothing more than the same opportunity – and the Iranian government would do well to welcome Baha’i businesses, rather than shuttering them.

Leaders-SpeakThe world’s superpowers have shown great dedication in working out a nuclear deal with Iran. The same commitment and global willpower must be evinced when human rights and livelihoods are persistently and unjustly threatened. Business can be a tremendous force for social good, and protecting religious freedom in Iran – including that of religious minorities like Baha’is – can greatly increase the diversity and strength of Iranian business. It’s long past time for the Iranian government to ensure that all of its citizens, including Baha’is, can freely contribute to the prosperity of their country.

See more “Leaders Speak!” entries.

MBA’s, the faith factor and emerging markets

25 Jul, 2015

MBAs-WEFDear Friends and Colleagues,

In a World Economic Forum (WEF) article, Chris Seiple & I argue that business schools are not offering courses that equip their graduates to engage and capitalize on the role that the faith factor is playing and will play in emerging markets.

We therefore offer five principles for shaping an elective course, if not a concentration, that business school deans and professors might consider as they prepare entrepreneurs for doing business in a world where the influence of the faith factor will only grow (and where peace is dependent on interfaith understanding & appreciation).

We look for your reactions, thoughts & suggestions as we develop this more fully into programs for business schools – you can leave comments on the WEF site.

Thank you for your support and interest.

Brian Grim, President

From Washington DC to the Economist to World Economic Forum – RFBF has impact

17 Jul, 2015

RFBF-impactPRESS RELEASE, Washington DC – The impact of the Religious Freedom & Business Foundation continues to grow. This past week saw the release of the Foundation’s new resource for businesses to include respect for freedom of religion or belief into their mission statements and corporate documents. The resource was launched at the Religious Freedom Center of the Newseum Institute, just a few blocks from the U.S. Capitol.

RFBF President Brian Grim also discussed the Foundation’s initiatives at a private briefing at the State Department for the U.S. Ambassador for International Religious Freedom, Rabbi David Saperstein.

This past week saw work of RFBF Senior Fellow Pasquale Annicchino featured in the Economist. The article discusses a new global force fighting liberal social mores and promoting traditional family values – the United Nations. Surprised? Here’s the story.

Recently, on the World Economic Forum’s Agenda-setting blog, RFBF board member, Chris Seiple, and RFBF’s Grim published a call for business schools to offer courses on the faith factor in the economy. The article observes that very few business schools are offering courses that equip their graduates to engage and capitalize on the role that the faith factor is playing and will play in emerging markets. The article lays out five principles for shaping an elective course, if not a concentration, that business school deans and professors might consider as they prepare entrepreneurs for doing business in a world where the influence of the faith factor will only grow.  MBAs-WEF

The Foundation’s work was also discussed at a high level event at Georgetown University’s Religious Freedom Project, which also featured Judge Ken Starr, Congressman Keith Ellison, USCIRF Commissioner and Chair Katrina Lantos Swett, and Congressman Frank Wolf. You can see some of the writing that lead up to the event below.

Response to President Obama on Countering Violent Extremism,” Brian Grim calls for greater socio-economic freedom for religious minorities in Western societies as an effective way to counter radicalization and religious extremism.

Help Me to Stay,” Congressman Frank Wolf calls for greater US intervention to put an end to the persecution of Christian religious minorities in the Middle East.

Iraq: International Religious Freedom and Women’s Experiences on the Extremist Battlefield,” Engy Abdelkader analyzes the intersection of international religious freedom and global women’s rights by examining the violence committed by ISIS against women in Iraq.

The Women Justice Ginsburg Forgot,” Helen Alvaré discusses the relationship between religious freedom and women’s rights in the United States following the Supreme Court’s Hobby Lobby decision.

Foundation to Address Concerning U.S. Trends in Religious Freedom

10 Jul, 2015

FAC_SOFA15_infographic-smallDear Friends & Colleagues,

Two new surveys suggest that the state of religious freedom in the United States is a matter of concern. One study finds that only 19% of American adults recognize that the bedrock protection for religious freedom is contained in the First Amendment. Another finds that nearly half of Americans consider that U.S. Christians are facing the same levels of discrimination as religious minorities.

To address these concerning trends, on July 13th I’ll participate in a high level meeting at the Newseum Institute’s Religious Freedom Center, which carried out the first study, accompanied by one of the Foundation’s new research fellows Pablo Talavera.

I will present the foundation’s new initiative to provide sample language that businesses can use in their corporate documents and policies to ensure that freedom of religion or belief (FoRB) is respected by the company in its external and internal dealings.

Corporate ResolutionsThis new discussion is intended to move away from recent heated debates that saw business leaders speaking in opposition to a religious freedom restoration act in Indiana and several other states. The foundation’s initiative instead takes a positive approach, arguing that religious orientation, just like other identities, must not be a basis for discrimination in the workplace.   

Thank you for your support and interest. 

Brian Grim

President

Historic Agreement with UN for Global Business & Interfaith Peace Awards

25 Jun, 2015

Business & Interfaith Peace AwardsNew York – UN Headquarters: The Religious Freedom & Business Foundation, together with its Brazilian Affiliate, signed this week an historic agreement with the United Nations Global Compact’s Business for Peace platform to be co-partners for the global Business & Interfaith Peace Awards to be held biannually in the host cities of the Summer and Winter Olympic Games beginning in Rio de Janeiro in September 2016 during the time period of the Paralympic Games.*

The partners intend to carry forth the biennial awards in the host cities of future Olympic and Paralympic Games, including in PyeongChang, South Korea (2018), and Tokyo, Japan (2020).


Overview of the Business & Interfaith Peace Awards

The Business & Interfaith Peace Awards is a high-profile global initiative that will honor, publicize and highlight business leaders who have demonstrated significant advances and innovations in interfaith understanding and peace in the workplace and community, thereby fostering increased interreligious and intercultural understanding, freedom of religion or belief, and peace.

There will be Gold, Silver and Bronze prizes for leaders of businesses in four categories:

  • – Multinational corporations
  • – National companies
  • – Young, entrepreneurial companies
  • – Companies led by women

B4P-RFBF-signingNominees for the Business & Interfaith Peace Awards will come through the Business for Peace network as well as other similar networks. The nominees will be judged by an independent panel of six experts chosen from three separate fields such as corporate social responsibility, freedom of religion or belief, and peace studies (jointly approved by RFBF/ARLN & UNGC/B4P). The committee will be convened by the president of the Religious Freedom & Business Foundation and the president of its Brazilian affiliate, the Associação pela Liberdade Religiosa e Negócios, and a representative of UNGC/B4P.

The agreement was signed on 23rd day of June 2015 at United Nations Headquarters in New York City by Melissa Powell, Head, Business for Peace, UNGC, Brian J. Grim, President of the Religious Freedom & Business Foundation, Ricardo Leite, President of the Associação pela Liberdade Religiosa e Negócios (pictured).

Overall Aims of the Partnership

  • Promote peaceful and inclusive societies for sustainable development, provide access to justice for all, and build effective, accountable and inclusive institutions at all levels, focusing on engagement with businesses to promote interfaith understanding and peace
  • Expand and deepen private sector action in support of interfaith understanding and peace in the workplace, marketplace and local communities
  • Help businesses play a central role in sustaining the openness – including interfaith understanding – on which development and prosperity depend
  • Advance the implementation of the Ten Principles of the UN Global Compact in challenging operating environments and catalyze collaborative action to advance interfaith understanding and peace
  • Through business, unite people under a common objective to come together to advance business goals that include building peace by breaking down barriers between communities, religions and regions

Strategic Outcomes

  • Greater awareness among companies of how they can implement the Ten Principles of the UN Global Compact in high-risk and conflict affected areas, focusing on engagement with businesses to promote interfaith understanding and peace
  • Greater transparency and disclosure in company contributions to interfaith understanding and peace
  • Create a network of businesses and catalyze corporate action and partnerships to support interfaith understanding and peace in the workplace, marketplace, and in local communities
  • Enhanced local ownership of B4P through local priorities – learning, dialogue, partnerships – by having a local business in Brazil take the lead on this “Made in Brazil” global initiative
  • Increased advocacy and outreach to businesses on interfaith understanding and peace
  • Increased capacity, knowledge and thought leadership for businesses on interfaith understanding and peace

Ban-ki-moon-publicationThe Strategic Need 

According to the Pew Research Center, approximately three-in-four people today (73%) live in countries with high levels of social hostilities involving religion. But, interfaith understanding – and its contribution to peace – is in the interest of business.

Recent research shows that economic growth and global competitiveness are stronger when social hostilities involving religion are low and government respect for, and protection of, the universally recognized human right of freedom of religion or belief is high

Interfaith understanding also strengthens business by reducing corruption and encouraging broader freedoms while also increasing trust and fostering respect. Research shows that laws and practices stifling religion are related to higher levels of corruption. Similarly, freedom of religion or belief highly correlates with the presence of other freedoms and a range of social and economic goods, such as better health care and higher incomes for women.

Positively engaging around the issue of interfaith understanding also helps business to advance trust and respect with consumers, employees and possible partner organizations, which can give companies a competitive advantage as sustainability and ethics come to the forefront of corporate engagement with society.

With the shared vision of a more sustainable and inclusive global economy that delivers lasting benefits to people, communities and markets, it is clear that companies can make significant contributions to advancing interfaith understanding and peace through both core business and outreach activities. The examples in the joint Global Compact Network Indonesia-RFBF-UNGC publication, “Business: A Powerful Force for Supporting Interfaith Understanding and Peace,” offer an important step forward in providing companies with guidance on why and how they can make practical contributions in this area – in ways benefitting both their business and the societies where they operate.

Logistics

The Religious Freedom & Business Foundation and its Brazilian affiliated Association (the “Foundation”) will assume the role and responsibility of orchestrating the logistics of this initiative, including the recruitment of corporate donors and funding.

* The Business & Interfaith Peace Awards are not affiliated with the Olympic or Paralympic Games.

The Sunshine Approach: Running a Business with a Social Mission

16 Jun, 2015

 

Case study*

There is something delightfully different about Sunshine Nut Cashews — the story behind the nuts. As Founder & CEO, Don Larson says, “The Sunshine Approach™ is founded on the basis that companies can have profound positive impact on people’s lives.”

These cashews are transforming lives in Mozambique through bringing opportunity, dignity, and fairness to everyone beginning with the grower. The roasting facility in Mozambique allows them to deliver the freshest product while training and employing adult orphans.

Sunshine Nut profits are re-invested in Mozambican communities with a total of 90% of proceeds going to transformative initiatives. Of their proceeds, 30% goes to supporting farming communities through ‘hand-up’ assistance, 30% to caring for orphans and vulnerable children, and 30% to creating new food companies. Don and his team believe the Sunshine Approach™ Philosophy has the potential to do great things.

Don Larson tells the story in a new TEDx Talk. He says, “Find an idea that you’re willing to die for…and then start to really live.” After selling his possessions and moving to Mozambique to open a cashew company with a strong social mission, Don almost lost his life. The event galvanized him to be even more resolute in building a company that helps transform the lives of his workers and those in his community.

The Start

Sunnshine nuts-3Sunshine Nut Company was founded in 2011 in Matola, Mozambique, where Don purchased a small existing factory. Over the next several months they renovated the factory and installed new roasting equipment.

In the fall of 2013, they held a job fair at one of the local children’s center and hired our first production team. Many of the Sunshine Nut team members are adult orphans that grew up at the children’s center. In February of 2014, after several years of preparation, they delivered their first ever batch of cashews to South Africa’s Pick ‘n’ Pay stores.

In September 2014 Sunshine Nuts launched in the U.S. at Giant, Stop&Shop, and Martins. In December of 2014 they launched in Whole Foods in the Northeast, South, Midwest, South Pacific, and Rocky Mountain regions. Today, they are actively expanding, “spreading Sunshine all across our beautiful planet,” as they say.

Why Mozambique?

At the time of independence in 1975, Mozambique was the leading cashew producing country. Cashew processing was a major industry and an employer for many. Independence was followed by sixteen years of violent civil war in which over one million lives were lost. To make matters worse, orchards were ravaged by rampant disease causing the industry to collapse, leaving thousands destitute.

Mozambique is ready to regain the status it once had. Sunshine Nut Company believes in Mozambique and is playing an active part in reestablishing the industry.

Founder & CEO Don Larson Traces Roots Back to Hershey

My first trip to Africa happened in 2004. I was then director of Cocoa Operations for The Hershey Company and one of the world’s largest buyers of cocoa. Our trip focus was to survey the African bush of Ghana for cocoa purchasing potential.

As we sat in the airport lounge waiting for our flight home, a conversation which had started with a group of college graduates turned uncomfortable when they discovered that I was one of the largest cocoa buyers in the world. Looks of warmth and welcoming turned to looks of disgust as they remarked the people that were in poverty because of the prices Hershey was paying for the cocoa.

Wait a minute…we were buying all that cocoa from these poor farmers. Our company was providing income for millions of families. I thought I was part of the solution, not the problem.

This trip and conversation kept me unsettled because I believed we could create a better business model to eradicate poverty. It was not long before the idea was planted into my head to “build food factories in developing nations to bring lasting economic transformation”.

At first I did not want to do it – certainly not Africa, and definitely not food processing. From 2005 to 2007, I built a cocoa processing plant for a group of private investors. It was a draining experience that left me determined to never work in the food industry again.

Somehow all of these seemingly big details did not matter – this was my calling and purpose.

In 2011 our family left our lifestyle of abundance and material wealth for one of purpose. We sold nearly everything we owned, our big house with a swimming pool, luxury cars, a hot air balloon, and moved to Africa. My wife Terri and our youngest son moved with us as we relocated away from our daughter in college and son in his last year of high school. I could not be more grateful to the support and sacrifice of my family. They have shared in the mission and been incredible companions on our remarkable journey.

The Sunshine Approach™ is founded on the basis that companies can have profound positive impact on people’s lives. While at The Hershey Company, I was inspired by the company’s commitment to caring for orphans. Milton Hershey opened a school for orphaned boys in 1909 and upon his passing in 1945 left his fortune to the school. The school has transitioned many children into a successful life, including my father-in-law who graduated 1955.

It is our objective to demonstrate a model that will successfully transform poor farming communities in a way that provides fairness, opportunity, and empowerment from within. We strive to bring people together around a vision that truly transforms communities.

The success of our company and the impact we create is all thanks to you! We appreciate the support of our fans and for believing that providing hope has never tasted so good! – Don Larson

* This and other case studies by the Religious Freedom & Business  Foundation do not imply an endorsement of any company profiled. The Religious Freedom & Business Foundation has no tie to any of the companies studied.