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Dare to Overcome’s flagship event to be in New Delhi

14 Sep, 2023

DTO builds on India’s G20 success

Dare to Overcome India (DTO) is a unique event that emphasises the core values that business leaders must engender and espouse in order to create an inclusive, diverse and peaceful work environment. It is the premier global event for business leaders to come together and share best practices, moral virtues, and corporate values as allies belonging to differing cultures, who have to function cohesively in workplaces and market-places – with the one collective goal of building sustainable peace and prosperity. Teamwork Arts is producing DTO’s next flagship international event, along with awards for business leaders and companies advancing peace and allyship among diverse communities, which will take place in New Delhi, India, on 4 October 2023.

DTO-India 2023 will also be the first-ever international gathering of Employee Resource Groups (ERGs) committed to fostering intercultural understanding in corporate workplaces, including representatives from MNCs Salesforce, PayPal, Equinix, American Airlines, etc. A call will be made for all companies to consider adding such ERGs to their diversity, equity and inclusion (DEI) initiatives. DTO’s Unity in Diversity global gathering will be held at the Taj Mahal Hotel in New Delhi.

Brian Grim, Global Chairman, Dare to Overcome, said, “With India’s dynamic socio-economic rise on full display for the world during its G20 Presidency, I am thrilled that we can keep the positive momentum going with Dare to Overcome. At DTO India, we are showcasing how India’s rich diversity is a business asset, giving India a national and international competitive advantage.”

Sanjoy K Roy, Managing Director, Teamwork Arts, said, “India exemplifies unity in diversity, boasting a vast workforce stemming from varied backgrounds, beliefs, and cultures. Through our initiatives, we strive to build inclusive platforms that empower people to explore ideas uniquely. DTO India aims to celebrate this diversity in the Indian corporate arena, recognising it as our source of strength, where diverse talents come together to foster innovation and achieve success.”

Syed Shams Jawaid, Producer, Dare to Overcome India, said, “We’re excited to present the first annual Dare to Overcome Conference in India, dedicated to celebrating Unity in Diversity. The conference will delve into how India’s abundant cultural and spiritual diversity serves as a significant business asset for the nation. Our mission is to foster great minds working together from various walks and beliefs of life in harmony by bringing together business pioneers and thought leaders, paving the path to a more inclusive and promising future.”

Dare to Overcome has previously hosted a series of global awards and signature events to advance this cause. It was first held in Rio de Janeiro (2016) with the support of Brazilian President Michel Temer, then South Korea (2018) under UN Secretary-General Ban Ki-moon’s patronage, in Tokyo (2021) with former Japanese Prime Minister Yukio Hatoyama’s active support, and Washington DC (2022) with American Airlines, the world’s largest carrier, being the partner.

At the event, the “King Husein Global Business Intercultural Peace Awards” will recognise corporate leaders who are advancing allyship in three areas:

Core business: This includes internal procedures, human resources hiring practices, training, product/service development, sourcing policies, and supply chains, as well as the development of products and services that promote interfaith understanding and peace. The 2023 award-winners include Nadir Godrej (Chairman of Godrej Agrovet and Managing Director of Godrej Industries), Louis D’Amore (Founder and outgoing President of the International Institute for Peace through Tourism (IIPT-USA), with Ajay Prakash (Incoming IIPT President) receiving it on his behalf.

Social investment and philanthropy: This includes financial and in-kind contributions, strategic social investment support for NGOs, UN and/or multilateral agencies, direct aid to affected communities, and the contribution of functional expertise through volunteering efforts. The 2023 award-winners include Sangita Jindal (Chairperson of the JSW Foundation, which drives social development projects within the JSW Group) and Dr. Maurizio Bragagni OBE (Chairman and CEO of Tratos Ltd-UK and Chairman of the Esharelife Foundation).

Advocacy and public policy engagement: Fostering social cohesion and inter-group dialogue and relationship-building in the workplace, marketplace and local community. 2023 award-winners include: Nehmeh (Nehemiah el’Meaaz) Taouk (CEO, Founder, VALOORES, Lebanon) and Zainab Patel (Lead, Inclusion and Diversity, Pernod Ricard India; formerly Director, Inclusion and Diversity, KPMG India).

Listing Information:

  • Date: 4th October, 2023
  • Time: 9:00 AM Onwards
  • Venue: Taj Mahal Hotel, Mansingh Road, New Delhi

About Teamwork Arts:

Teamwork Arts is a highly versatile production company with roots in the performing arts, social action and the corporate world.  For over 30 years, Teamwork Arts has taken India to the world and brought the world to India, presenting the finest of Indian performers, writers, change makers and visual artistes in the knowledge and arts space in India and abroad. Every year, we produce over 33 festivals in 72 cities and 26 countries in the fields of performing & visual arts and literature. We produce the world’s largest literary gathering: the annual Jaipur Literature Festival; JLF international now travels to the US, UK, Canada, Australia, the Maldives, and Europe.

Even amidst the upheaval and unsettling times of 2020 and through 2021, Teamwork Arts successfully launched the digital series, JLF Brave New World and Words Are Bridges, which were viewed by over 4.8 million people in their first season. Through its digital avatar, the Jaipur Literature Festival reached over 27 million viewers in January 2021.  Art Matters empowers artistes across India to collaborate by commissioning them to create new works. The digital series Be Inspired was launched in 2021 – a series that crystal gazes into the future with conversations on science, technology, innovation, environment and more. The first on-ground edition of ‘Be Inspired – Festival of Ideas’ was held in April 2023.

More information at: www.teamworkarts.com


For more information, please contact:

Teamwork Arts:

  • Manash Pratim Deka
  • Associate Vice President – Public Relations & Corporate Communications
  • M: +91 9953970829 | E: manash@teamworkarts.com

Zimisha Communications:

Rising antisemitism is the canary in the coal mine, a warning for all

13 Sep, 2023

By Brian Grim

As Jewish communities prepare for Rosh Hashanah (New Year), we would like to share a new resource on combating the current rise in antisemitism.

In this new video, Marsie Sweetland from Equinix’s Faith Connect begins by describing why she, as someone not of the Jewish faith, is so concerned about rising antisemitism.

I then share how this rise in antisemitism is akin to the alarm set off for all faiths by the proverbial canary in the coal mine, and that this event is an outgrowth of the US National Strategy to Counter Antisemitism.

Naomi Kraus* from Google’s Inter Belief Network (IBN) then discusses the current situation and what we can do about it.

Also, just having returned from India, I found it interesting to see how the Hindu American Foundation and the American Jewish Committee celebrate both Janmashtami (Krishna’s birth) and Rosh Hashanah (world’s birth).

*Naomi Kraus is a founding member and current Global Chair of Google’s Inter Belief Network ERG and the Global Lead of the Jewglers subchapter. She is the granddaughter of four Holocaust survivors and spoke on how employee resource groups build religious freedom for all by combatting antisemitism and all forms of religious bias and discrimination. Naomi has been with Google for 11 years and, as a Staff User Experience Content Designer, currently works on numerous projects related to Google Search and Maps.

G20 now includes Africa’s fast-growing, highly religious countries

9 Sep, 2023

Pictured above are World Bank President Ajay Banga, Brazilian President Luiz Inacio Lula da Silva, Prime Minister Narendra Modi, South African President Cyril Ramaphosa, and U.S. President Joe Biden at the G20 Summit, in New Delhi (Photo Credit: AP).

By Brian Grim


The African Union (AU) is now a permanent member of G20. The announcement by Indian Prime Minister Narendra Modi came today during the inaugural session of the G20 Leaders Summit, which India is hosting this year.

“With support from all of you, I invite the African Union to join G20,” Modi said amid thunderous applause from world leaders at the summit.

India, which has the largest number of religious adherents of any country, invited the African Union, which as some of the fastest-growing and most religious populations on the planet, to join the G20.

As shown in the chart at the bottom, countries in the top right are both fast growing and religious populations.

Indeed, this scenario coincides with the projections in our 2015 report for the World Economic Forum’s agenda council Changing religion, changing economies: Future global religious and economic growth.

As religious diversity and religious populations grow, so does their potential impact, creating new challenges and opportunities for societies, governments and economies. Business success in the 21st  century requires an understanding of how faith and belief shapes workplaces and marketplaces.

Of course, as our research shows and acknowledged in the G20 New Delhi leaders’ declaration, underlying the socio-economic success of nations is respect for freedom of religion or belief:

This comes on the heels of the G20 Interfaith Forum, which recently concluded.

For more information, check out our Research and Training resources.

G20 Interfaith Forum Kicks Off in India

6 Sep, 2023

By Brian Grim

With 3,000 in attendance, the G20 Interfaith Forum kicked off with a tribute to the interfaith leadership of Dr. Vishwanath D. Karad, Founding President and Director General of the MIT World Peace University in Pune, India. His core philosophy is that the “union of science and spirituality alone will bring peace and harmony to the entire humanity.”

In my plenary remarks delivered in the magnificent MIT World Peace Dome, I drew attention to how an estimated one billion prayers from Christians, Hindus, Jains, Muslims, Sikhs, and more accompanied the successful landing of India’s Chandrayaan-3 spacecraft on the lunar surface on Aug. 23.

When I asked how many of here today prayed for the success of India’s moon mission, nearly all (if not all) 3,000 people raised their hands!

And the moon landing is evidence that Dr. Karad’s philosophy is not mere speculation, but a truth. Writing in RNS, the Hindu-American journalist Murali Balaji wrote an article titled “How India’s foray to the moon might help faiths get along here below: The success of the Chandrayaan-3 is a chance to build a more inclusive nation.”

I concluded by announcing that next month in New Delhi, we are taking this same transformative message to a wider audience of business leaders at the Dare to Overcome Unity in Diversity conference at the New Delhi Taj Mahal Hotel.

Vishwanath D Karad – Visionary of Peace Through Science and Spirituality

5 Sep, 2023

By Brian Grim (pictured above today with Dr. Vishwanath D. Karad, Founding President and Director General of the MIT World Peace University in Pune, India)

Plenary Remarks delivered at the MIT World Peace Dome on the occasion of a statue of Dr. Karad being unveiled in celebration of his contribution to science, spirituality and world peace.


At the start, I would like to ask all the students here to stand up [about 2,000]. I begin by “felicitating” you because Dr. Karad’s efforts are all aimed at raising up the next generation to take his great ideals of interfaith collaboration and engagement, and our differing spiritualities, and integrate them with our science and even business. As all of you head eventually to jobs, wouldn’t you like to take your spirituality with you and not have to leave it at the door?! Thank you! [please be seated]

At the MIT World Peace University’s inauguration, Dr Vishwanath D Karad said, “In coming years, India will play the role of the knowledge corridor of the world. We have combined science and spirituality to form a new education model. This university has taken its ideals from the path shown, by the forefathers of India, of peace and harmony.”

When Dr. Karad said these words, I don’t know if he foresaw that today India would be one of only four countries to successfully land on and explore the moon. Not only that, but immediately on the heels of that tremendous success, India just launched a mission to monitor the sun. Maybe he did foresee this [did you?].

I am certain that what he foresaw was the role spirituality and science, when working together, bring peace. And the moon landing is evidence that Dr. Karad’s philosophy is not mere speculation, but a truth.

Writing in RNS, the Hindu-American journalist Murali Balaji wrote an article titled “How India’s foray to the moon might help faiths get along here below: The success of the Chandrayaan-3 is a chance to build a more inclusive nation.”

Indeed, some have estimated that a billion prayers from Christians, Hindus, Jains, Muslims, Sikhs, and more accompanied the successful landing of India’s Chandrayaan-3 spacecraft on the lunar surface on Aug. 23.

How many of you here today prayed for the success of India’s moon mission? [nearly all 3,000 people raised their hands!]

As a Catholic Christian, I was especially heartened to hear that the Catholic Bishops’ Conference of India celebrated, saying: “The progress made by our scientists and engineers in the field of space research is truly commendable and fills our hearts with pride.” Archbishop Andrews Thazhath, the conference president, also said that “the efforts of the [Indian Space Research Organisation] (ISRO) and the entire team behind the project serve as an inspiration to the entire nation.”

Journalist Murali Balaji further noted that “The successful landing of India’s Chandrayaan-3 spacecraft on the moon’s unexplored south polar region — making India just the fourth country to reach the moon — fostered an immense sense of national pride, among Indians and among the Indian diaspora around the world. India’s collective religiosity was on display in the days leading up to and in the moments after the culmination of the Chandrayaan-3 mission. Congregants at Hindu and Jain temples, mosques, Sikh gurdwaras and Christian churches prayed for a successful landing. Even as religious tensions in different parts of India continue to simmer and flare up, it was a remarkable example of unity. Indian Prime Minister Narendra Modi also hailed the landing as a moment for all Indians, a refrain echoed by his political rivals and critics.”

Balaji said, “here’s an opportunity for Indians and their counterparts in the diaspora, regardless of their faith or their politics, to re-engage with one another … The pride that Hindus, Muslims, Jains, Christians, Buddhists and Sikhs feel at this shared accomplishment should make us all open to working together in the future.”

Indeed, the moon landing is evidence that Dr. Karad’s philosophy is not mere speculation, but a truth. For sure, [the] Union of Science and Religion [or] Spirituality alone will bring Peace and Harmony to the entire Humanity”

India, the world’s most populous country, is also one of the most diverse. A core philosophy in India is Vasudhaiva Kutumbakam, which is loosely translated into English as “One Earth • One Family • One Future.” It is the theme for this year’s G20 hosted by India and prominently featured in the G20 logo (above) in Devanagari script and English.

One of the tremendous socio-economic assets of India is it’s cultural and religious pluralism and diversity. Perhaps no phrase captures this more fully than “Vasudhaiva Kutumbakam,” “The World is One Family.” From Gandhi and Nehru to Modi, India’s leaders have evoked the universal spiritual concept of Vasudhaiva Kutumbakam, taken from the Maha Upanishad, to elucidate the country’s national and global outlook.

As we gather on this evening for the opening of the G20 Interfaith Forum, we will do so right here in the MIT World Peace Dome, a seminal accomplishment of Dr. Vishwanath Karad. In addition to advancing the truth that, “Science and spirituality go hand in hand to establish a peace-loving society,” he also places a strong emphasis on the universal spiritual concept of Vasudhaiva Kutumbakam.

In this transformative moment of national success with India’s landing and exploration of the moon, let the upcoming G20 Interfaith Forum held in this very same room be in union with the majority of G20 countries getting it right. Let’s here embrace Dr. Karad’s perspectives that Vasudhaiva Kutumbakam, “One Earth • One Family • One Future”  and embrace the universal truth that “[the] Union of Science and Religion [or] Spirituality alone will bring Peace and Harmony to the entire Humanity.”

Finally, next month in New Delhi, also inspired by Dr. Karad, we are taking his transformative message to a wider audience of business leaders at the Dare to Overcome Unity in Diversity business diversity conference at the New Delhi Taj Mahal Hotel. If you’d like to learn more today about how business is also a powerful force for interfaith understanding, join us at the breakout panel B this afternoon at 1:30.

Thank you Dr. Karad for this inspiration – your impact is growing and growing.

China Objects to India’s G20 Logo

1 Sep, 2023

By Brian Grim, Ph.D.

India, the world’s most populous country, is also one of the most diverse. A core philosophy in India is Vasudhaiva Kutumbakam, which is loosely translated into English as “One Earth • One Family • One Future.” It is the theme for this year’s G20 hosted by India and prominently featured in the G20 logo (above) in Devanagari script and English.

One of the tremendous socio-economic assets of India is it’s cultural and religious pluralism and diversity. Perhaps no phrase captures this more fully than “Vasudhaiva Kutumbakam,” “The World is One Family.” From Gandhi and Nehru to Modi, India’s leaders have evoked the spiritual phrase Vasudhaiva Kutumbakam, taken from the Maha Upanishad, to elucidate the country’s national and global outlook.

As we gather this coming week for the G20 Interfaith Forum, we will also be celebrating the accomplishments of Dr. Vishwanath Karad, Founding President and Director General of the MIT World Peace University in Pune, India. As he has said, “Science and spirituality go hand in hand to establish a peace-loving society,” it is therefore quite natural that he also propagates the concept of Vasudhaiva Kutumbakam.

An Indian Ministry of External Affairs recently pointed out that “the theme of India’s G-20 Presidency in English is One Earth, One Family, One Future. This is based on our civilisational ethos of Vasudhaiva Kutumbakam which has received widespread support and permeates many of the initiatives that India has brought on to the G-20 agenda.”

China’s Objection: Vasudhaiva Kutumbakam may not seem a particularly controversial phrase. However, Chinese leader Xi Jinping may skip the G20 heads of state meeting at the end of next week, with one issue being objecting to India including “Vasudhaiva Kutumbakam” in Devanagari script at the bottom of the G20 logo (above), ostensibly because it’s not a UN language.

News reports further elaborate “… that China was the only country objecting to the use of the phrase, and even Russia, which has consistently opposed the language in G-20 text with regard to Ukraine, has not joined in the Chinese position on it. According to a number of diplomatic sources, the objection to Sanskrit is one of the several areas where Chinese and Indian negotiators have been wrangling over the past few weeks as the Chinese delegations have taken a more confrontational stance over several phrases introduced by the Indian G-20 Sherpa team.”

One has to wonder whether China is objecting only to the Devanagari script for not being a UN language, or to the very concept of universal values and rights. For more on that, see the recent Economist article, “China’s message to the global south – A new propaganda push: ‘universal values’ are a form of racism.”

There are reports that China leader Xi Jinping may even skip the G20 summit altogether. The row over the term Vasudhaiva Kutumbakam may be more than linguistic, but also ideological.

EVEVATE business intern program at the Busch School

31 Aug, 2023

PROGRAM OVERVIEW

ELEVATE is a unique approach to cooperative education that offers an opportunity to hire the best business students from Catholic University. Students make meaningful contributions to companies, grow under the guidance of workplace management and ELEVATE advising, and create a hiring pipeline relationship. The program puts an emphasis on developing both hard and soft skills. ELEVATE will create opportunities for students to combine their classroom education, where they are learning about the value and dignity of work, with meaningful work experience, where they can apply what they learn to contribute to a company.

THE BENEFITS OF COOPERATIVE EDUCATION

  • — INCREASE PRODUCTIVITY: Co-op students work part or full-time and have potential extendable contracts
  • — BUILD FOR THE FUTURE: Develop relationships with employers who could one day be your boss
  • — SUPPORT THE COMMUNITY: Hiring Catholic University students
  • — SIMPLIFY TRAINING: Students are actively trained on workplace etiquette
  • — SELECTIVITY: Students are pre-screened to ensure their interest, competency, professionalism, and values
  • — PERSONALIZATION: Personalized plan for your goals to identify the best employers for your specific wants and needs
  • — BUILD RELATIONSHIPS: Build a long-term relationship with the Busch School of Business where they can help reach students goals
  • — ADVISOR ASSISTANCE: Assistance with performance feedback, coaching, and training to help reduce the learning curve

TESTIMONIALS

INTERESTED? CONTACT:

Religion Most Popular “Industry” in US South, New Study

31 Aug, 2023

Religious Economy Thrives in 7 Southern U.S. States

A new study from OnDeck reports that “Alongside its industrial might, America is also renowned for its faith. A 2021 Gallup poll found that religion is ‘very important’ to 49% of Americans, while three in four identify with a specific denomination. It’s also big business. A report from the Religious Freedom & Business Foundation found that religion adds $1.2 trillion worth of socioeconomic value each year, equivalent to the world’s 15th largest economy.”

“Religious institutions, according to our research, are the most popular disproportionate industry in the U.S., with above-average representation in seven states. Four of these — Mississippi, Tennessee, South Carolina and North Carolina were listed among America’s most religious states in a Pew Research Center poll.”

See full study.

Methodology

OnDeck analyzed LinkedIn data, using its Company Search filters to count and rank proportionately how many companies per industry are represented from a seed list of more than 100 different industries. OnDeck also calculated the frequency of an industry’s representation compared to its average number of roles per country or U.S. state.

The data of this analysis is from May 2023.

Research on religious freedom’s Econ. impact

28 Aug, 2023

Religious Freedom & Business Foundation (RFBF) researchers are some of the world’s leading experts on religious diversity & inclusion in the workplace, as well as the positive socio-economic impact of freedom of religion and belief. RFBF’s founding president, Brian Grim, Ph.D. (Penn State), is a world expert in religious economies, religious demographics and religious freedom for all (including those without a religious faith). Some Key findings from our and related research are summarized here with links to full details.

G20 Interfaith to build on India’s moon success

26 Aug, 2023

A billion prayers from all faiths took India to the moon

By Brian Grim

Writing in RNS, Murali Balaji describes “how India’s foray to the moon might help faiths get along here below.” Indeed, an estimated billion prayers from Christians, Hindus, Jains, Muslims, Sikhs, and more accompanied the successful landing of India’s Chandrayaan-3 spacecraft on the lunar surface on Aug. 23, making India only the fourth country to accomplish this feat.

UCA News quotes the Catholic Bishops’ Conference of India: “The progress made by our scientists and engineers in the field of space research is truly commendable and fills our hearts with pride.” Archbishop Andrews Thazhath, the conference president said that “the efforts of ISRO and the entire team behind the project serve as an inspiration to the entire nation.”

In this transformative moment of national success, the G20 Interfaith Forum will gather in Pune, India, at the World Peace Dome, to discuss how holistic development fosters world peace.

Panel: Role of Business in Peace

I’ll be leading a panel at the G20 Interfaith Forum that describes how business is a powerful force for interfaith understanding and peace. Indeed, the technological and scientific advances tied to business that put India on the moon are an example of how development and business can bring people together when they see success as a benefit to everyone.

Business can make significant contributions to advancing interfaith understanding and peace both through both core business and outreach activities. This set of case studies from the UN Global Compact Business for Peace platform and the Religious Freedom & Business Foundation fall into four areas:

Using Marketing Expertise to Bridge Borders: Companies can make positive contributions to peace in society by mobilizing advertising campaigns that bring people of various faiths and backgrounds together, as seen in Coke Serves Up Understanding Across Borders.

Incentivizing Innovation: Because cross-cultural dialogue and cooperation is an essential part of daily work for multinational companies, some have programs that specifically recognize and mentor social enterprises that foster inter-cultural and inter-religious innovation.

Incubating and Catalyzing Social Entrepreneurship: Business can also provide common ground where religious differences give way to shared concern and enterprise. Some initiatives offer support to new entrepreneurs in conflict-affected areas, which can reduce extremism and empower marginalized communities.

Supporting Workforce Diversity: When businesses are sensitive to the religious and cultural issues around them, they can not only increase employee morale and productivity, but also address unmet difficult social needs.

Joining me on the panel to explore these avenues to peace are Salesforce’s Sukie Gandhi, a Manager of Technical Consulting, and Executive Vice President of Salesforce’s “Faithforce Global Equality Group.”

In a visit to the Hyderabad headquarters of Salesforce, I met Sukie as well as the president of Faithforce India, members of their leadership team.

The Faithforce Business Resource Group (BRG) India is a network of 1,500+ members spanning multiple cities. In addition organizing inclusive mindfulness yoga in locations across the country as well as celebrating each other’s festivals and gaining knowledge of each other’s beliefs, they also collaboratively engage in community service.

For example, during last year’s December holidays and their champion month, each office put up a sustainable Christmas Tree through which they collected donations for children in need across India. The donations for this #BeAFaithSanta Drive included hygiene kits, educational kits, clothes, sports equipment and toys. Faithforce members planted the trees afterwards, in partnership with their environmental Business Resource Group – Earthforce.

Each floor also has a purpose-built mindfulness room for meditation and prayer, just as Salesforce offices do worldwide.

Also joining me on the panel is Kiran Yadav, Vice President of the India chapter of the International Institute for Peace through Tourism (IIPT India).

The International Institute For Peace Through Tourism (IIPT) is a not for profit organization dedicated to fostering and facilitating tourism initiatives which contribute to international understanding and cooperation, an improved quality of environment, the preservation of heritage, and through these initiatives, helping to bring about a peaceful and sustainable world.

It is based on a vision of the world’s largest industry, travel and tourism – becoming the world’s first global peace industry; and the belief that every traveller is potentially an ‘Ambassador for Peace’. A primary goal of IIPT is to mobilize the travel and tourism industry as a leading force for poverty reduction.

The IIPT Credo of the Peaceful Traveler is:

Grateful for the opportunity to travel and experience the world and because peace begins with the individual, I affirm my personal responsibility and commitment to:

  • – Journey with an open mind and gentle heart
  • – Accept with grace and gratitude the diversity I encounter
  • – Revere and protect the natural environment which sustains all life
  • – Appreciate all cultures I discover
  • – Respect and thank my hosts for their welcome
  • – Offer my hand in friendship to everyone I meet
  • – Support travel services that share these views and act upon them and,
  • – By my spirit, words and actions, encourage others to travel the world in peace

Using Marketing Expertise to Bridge Borders: Companies can make positive contributions to peace in society by mobilizing advertising campaigns that bring people of various faiths and backgrounds together.