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COMMON-SENSE BUSINESS: Principles for Profitable Leadership

29 Sep, 2017


By Theodore Roosevelt Malloch and Whitney MacMillan

Common sense and prudence have long been among the guiding tenets of society, but in today’s economy they have been completely abandoned in the interest of blindly maximizing profits. Common- Sense Business shows that this current economic model is both detrimental and unsustainable, and that we must transform the global economy along the lines of common sense toward the common good. Ted Malloch, a thought leader and policy influencer in global economic strategy, and Whitney MacMillan, the former chairman and CEO of the world’s largest private corporation, draw on recent research, history’s greatest minds, and their own successes to explain that ethically driven business is both a moral and financial necessity.

Inspired by Thomas Paine’s Common Sense, this work explains to readers in all walks of life that ethically driven business will lead to better long-term profits, larger customer bases and more positive customer relations, and a holistically improved business. This book is a must-read for business owners, entrepreneurs, students, and businessmen and women in all sectors of the economy.

Advance Praise for Common-Sense Business

“This spectacularly insightful book identifies how the recklessness of imprudence has led us to the brink of disaster—and how to fix it. Every responsible executive needs prudence practiced as common sense.”

Dr. Paul J. Zak, president, Ofactor

“Has the potential to transform how all companies are run. Nothing could be more valuable!”

Mark Drewell, CEO, Globally Responsible Leadership Initiative (GRLI)

“A magnum opus written in simple words and built on real-life cases, reminding every modern person what a cardinal virtue they have easily forgotten while searching in vain for ‘solutions.’”

Fanglu Wang, chairman, CITIC Capital (China)

“This book provides a compelling case for placing the critical virtue of prudence at the center of the global economy.”

Peter S. Heslam, director, Transforming Business, University of Cambridge

“Every business person, in fact, every person, needs to consider the purpose and significance of their life and enterprise. Common-Sense Business offers such a compass.”

James Amos, former CEO of Mail Boxes, Etc.

“Thus far we have seen value only in smart organizations. This book shifts the paradigm by moving the focus from smart to wise. We all need to seriously relearn from this book.”

Jitin Goyal, president, Banking and Financial Services, Virtusa Polaris

“When we seem to be educating young MBAs to shoot faster than their shadow, this book makes a very compelling case to educate them to be courageous leaders, who are conscious of their decisions and that these decisions affect other people and our environment.”

Juan Pablo, Cerda CEO, TECO (Chile)

From two of the world’s most successful business leaders comes Common-Sense Business: Principles for Profitable Leadership (Skyhorse Publishing hardcover; October 17, 2017; $26.99)— an accessible, actionable guide to better leadership, increased profits, and a more sustainable economic model predicated on prudence and socially conscious business.

About the Authors:

Theodore Roosevelt Malloch is chairman and CEO of Global Fiduciary Governance LLC, a leading strategy thought leadership company. Malloch conceptualizes and executes some of today’s most dynamic international projects. He was president of the World Economic Development Congress sponsored by CNN, where Lady Margaret Thatcher dubbed him a “global sherpa.”

Whitney MacMillan is the former chairman and CEO of Cargill Corporation, the largest privately-held firm in the United States in terms of revenue.

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